A single negative review can damage the company's prestige and profitability. So how could Lina.Review can tell if a certain review is not bias?
I guess these reviews can only be posted by helpers, and these helpers undergo qualifications before they can be appointed being a helper, so let us call that filtering process, and saying negative review as long as they have proof about it will never be biased and will help customers a lot and at the same time making the product owner to enhance their service and make more quality products.
But how can we be sure that the helper who made the review for "LINA.REVIEW" is not bias and just base on the truth? We can't tell if the review of the helper is paid or by all means. A company who doesn't need a review for a better rating can pay people to ruin others reputation especially if that item or establishment is a threat to the company he is managing. It is cheaper to pay some review than to make a commercial on the mainstream. This will apply to the transparency of the review and the credibility of the helpers.
How can we be sure the review for "LINA.REVIEW" is not bias and just base on the truth? Truth to be told we can't unless we ourselves use the products being reviewed and make a review ourselves. I believe that no product is perfect and as the saying goes you cannot please everyone. There is sure to be a few reviews that is contrary to the majority. What Lina.review offers based on my understanding is the transparency on who is making the review and what are his/her credential to make a review using blockchain technology. LINA is set to make a trend on review platforms with these. With the transparency we can say that people can be more confident with the reviews and buy products that are LINA reviewed so to say. LINA, i think is not geared towards giving positive reviews but honest reviews. For companies, yes it might hurt their prestige and profitability but companies who can't take criticism and improve their product might as well go out of business since we see how a VIRAL post on Facebook can make one a celebrity or an enemy of the Social media people. Similar to reviews.
1. Companies pays LINA platform for reviews
2. Qualified Helpers makes an honest review for the product and gets paid by LINA
3. Company increases Sales due to quality reviews
4. More Companies prefers using LINA platform for reviews.
These is the ideal set-up. It is bigger in reality but hey let the technical people handle that.
How could Lina.Review can tell if a certain review is not bias? If 1,000 reviews would say hey this taste goods. Very delicious and LINA people tastes the actual product and its a garbage, then we can say that the 1,000 reviews are biased or paid. What do I mean by these. Aside from expecting honest reviews, LINA could assign qualified people to at least sample the products being reviewed. These maybe helpers themselves promoted to higher rankings based on their qualification and previous reviews or LINA has their own Quality Assurance Team sort of an Audit.
LINA will be under the development stage and they can actually take our concerns and inputs here for them to review and use in the development of LINA.
I hope these helps.