I don't know much about programming these days, but I think this could be a killer app if implemented correctly. The cryptocurrency that it gets attached to could be the de facto for content rights management and payment. This would seriously enhance the worth of the cc (cryptocurrency) that it is tied to by many factors IMHO.
The community had a similar idea, too. NXTopia it's called where story writers get royalties/incentives for good stories.
Key difference is: some part of that story is heavily tied to NXTopia itself. That is, it is playable and only usable within NXT(opia).
For real-world assets like pictures/movies etc., it is different. NXT would have the same effect as regular DRM. It can be broken easily.
This does not necessarily mean it's bad idea. I recommend go for it but keep in mind that people at most want to support the creative authors if at all but never want to pay to 'performing right society' aka NXT-DRM. Another thing: once somebody bought a picture from an author via NXT, there is no way back. The picture can be redistributed at will buy the buyer.
So, I would rather like to see a incentive and rewarding system for artists and authors.
