There are promising projects and ideas on the market, but this does not mean that each of them is worthy of attention and investment. The choice depends, first of all, on the purpose and the task.
What goals do you mean? Investors, as a rule, pursue a single goal - to profit from their means. When you support the project ideologically, it's not about money.
I even buy tokens for profit, but I will not support projects with bad ideas that do not benefit society.
The human psyche is arranged in such a way that people interested and supports what they understands. The incomprehensible will not be noticed or seems unacceptable. Obviously, you will buy what you understand that is close to you.