Currently there are individuals who are involved in jobs, working not because of the money but just to be engaged in something, while they hold on to their investments in Bitcoin, some working their jobs out of love and passion they have for the field they are in. At a million dollars in value, many of them will still not quit their jobs.
Now also consider those who are business owners. As for the job they do, if their investments in bitcoin rise up to $1,000,000, they would not consider shutting down their business but rather expanding their business, maybe through diversification or expansion of the original place. To really get and stay wealthy, you have to think about making more and not eliminating the few sources that you already have working for you.
The first one is usually people who born rich, they might be not given a lot of money from their parent, but they already get many thing which will make their life easier. But, this make them feel like too easy in life, hence they choose to work in minimum salary jobs in order to experience and feel the life of other people.
You're correct, business owners doesn't care about FIRE or retirement, all they cares how to make their business bigger and make their business autopilot.