[PLEASE TAKE THE FOLLOWING WITH A GRAIN OF SALT - I am not a financial planner, and this is not financial advice] If you need more of a reason to invest in this business, my extremely rough back of the envelope estimate. Being able to clip the ticket of millions upon millions worth of investments the revenue potential is huge. Looking at the "average mutual fund fee" google tells me it is 1.25% fee. If they can just get to 10% of size of the #1 mutual fund in the US that is $26 billion (Source: Forbes).  That is a $32.5 million dollar revenue return per year. The ceiling for the ICO is $21 million dollar maximum investment, if 70% of that revenue would be go back to users and lets assume 50% of profit goes to operational costs, that is $11.375 million per year return from the initial investment of $21 million (ICO funding ceiling limit) per year!. Obviously we wont see this in the first year, but if we can see this in 5-10 years its an incredible investment to make now!