1.2   The Products are sold for business use only and Purchaser hereby accepts that it has purchased the Products in order to conduct a business.

I don't have a business.
How can I get a Miner?

Depending on your country... you probably do have a business - It's called a sole proprietorship.

I guess it is a way to get around some Swedish consumer laws:
http://translate.google.se/translate?sl=sv&tl=en&js=n&prev=_t&hl=sv&ie=UTF-8&eotf=1&u=http%3A%2F%2Fwww.konsumentverket.se%2Flagar--regler%2Flagar%2Fkonsumentkoplagen%2F&act=url

Already more than 300 people watched that video

No. Consumers only.

So it is BFL all over again.  Nope that's a pass.

So they really started collecting money even before the open day? And they didnt want to show a working asic at open day, only a FPGA, something everyone can buy already. And then they give away miner as a lottery? Creepy... those are points where i will step aside. I only invest in projects where i dont have the slightest doubt now anymore. And it worked out. I hope you arent scammed but i have too much doubts now even more.

The lottery thing might denote simply financial distress so they need to get money in as fast as possible at the cost of reputation. However that doesn't sound promising either...

Sounded more like PR to me. Get a few working models out there for the world to see. Not sure it's a good idea, but it's certainly bold.

Ideally in the business world this is usually when the company then offers an IPO/attract investors to finance the company not ask for pre-order money...