ok thanks for providing an update.  Please give us some more details or a picture.  Otherwise it is just a waste of time for you and other members.  We do the digging up on each person/company.  To protect ourselves from fraud.
Thank you for your time

So there you are in Switzerland in 2007, yet you and Kennemar owned www.hitta.se, of which started in 2006.

i totally agree to that

Someone knows company capital of constitution?

Company profit results of 2012?

It's not difficult to do an ASIC the only problem is money. For example, designers and builders of  ASICMINER devices are europeans. If I remember, Germany and Denmark.

No money, no asic.

Seems residential,
https://maps.google.es/maps?ie=UTF8&cid=15317096672133005120&q=Kennemar+%26+Cole+AB&iwloc=A&gl=ES&hl=es

No problem if more money exists (inversors). Pre-orders with no more money, could not  be viable, like a scam.

Guys, it's still relatively early days for these guys - and they are not accepting money or bitcoins yet. So lets give them a little space before deciding they are or are not a scam.

If they go ahead and start taking BTC before providing proper proof of their working product or something then we can go ahead and declare them a scam. Until then, we are waiting on more info. Lets see what they come up with, it's not time to start sharpening the pitchforks yet.

I for one am cautiously optimistic, we desperately need ASIC competition and these guys have a fairly reasonable story. They are using professional hardware development companies - which is a good sign IMO. I would bet that a bitcoin miner is actually a really simple device compared to many ASIC implementations, so for a company experienced in ASIC design they might be able to churn out a miner chip design with a couple weeks of engineer time.

Yes, I am assuming everything they've said is true - and assuming much about ASIC design. But for now, lets just wait and see what they come up with.

You guys vett people like pros here. I don't have any skeletons in the closet but I'm sure you'd find some. When I need to find out information on someone, I'm coming here.

I'm a believer right now until proven guilty. PrimeASIC I was not a believer right from the start. Just from them not accepting money is a spin. What I really want to know is they said they have miner hardware. Do they mine out of a pool? Solo? Can we see stats/proof on their current mining infrastructure? That should be quite easy.

Sam Cole,

Originally from UK Western-Super-Mare

Looks like you possibly moved to Sweden in 2003 from the land registry info
No insolvency registered in the UK under his name

samcole@hotmail.co.uk

This is the email address his facebook account is registered with so that is good. Hotmail.co.uk emails are not available anymore since a few years so it wasn't set up in the last 5 mins which is also a good sign.

https://www.facebook.com/samcole80?fref=ts
https://www.facebook.com/Kncminer

Sam likes BFL though - This is the only back mark to his name so far    

Avalon has delivered, but is far from transparent. Look at all the threads asking for information (most unanswered).

Not quite accurate.
From the posts in this thread it seems both Sam and Andreas are posting from the same account (if according to the board rules or not is a different story), which could explain the spelling errors.