I love the new UI, too.
The new UI looks good.
You are right, but the appearance/ user interface is very important to catch eyeballs.
After catching their attention, they might (just probably) spend their time to discover about the Bancor project.
However, anyone landing on this page for the first time would totally not understand what it is about, nor what he or she should or could do. Not to speak if they are new to crypto. The are no links whatsoever to help pages, one pager, in other words ANYTHING which could help a newcomer to understand what it is about and what he or she could do in this wesite. Big mistake.