One of few projects that will be a success, hodl and share it someone close. Utrust will replace paypal or most likely compete with paypal in terms of payment method, Hope it will not follow paypal with charge back option it's a major turn off and draw back to most sellers.
I think extensive fees are a thing of the past if financial system actively adopt blockchain solution into their system wide process.
Utrust has it build in, hence I am pretty confident charge back and other fees (exorbitant exchange fees especially) should not be visible.
Most of us are waiting for something like this for a long time.