great question you brought up there pal, i have seen a lot of great projects go down because of bad teams. Also seen projects that aren't that great in terms of idea amd uniqueness that became successful because of hardworking teams begind the project. So ithink it's nice to ask about the peiple behind this great project.

For me,
Judging by how hands on and how much the maker believes in this coin, i really think they have a great team. Because they really have lots of great engineers with years of experience hired. Plus great office, good advertising management, they clearlg aren't holding back in spending for the project. And this is a good thing for ICOs. Aside from great teams and innovative ideas.

Even if Paypal will offer payment with BTC in the near future, UTRUST has still the advantage that they accept more currencies, at least the major ones, for payment.

There are not many such projects that you can imagine their functionality immediately and quickly. UTRUST one of these projects,
I have a clear vision of how this platform will work successfully

Also, their transaction fee will be much lower. Let's hope that devs are able to comply their roadmap because delays are very bad for crypto projects.

Well if I'm correct there is a competitor called Monethat. Although I don't really see the competition between them as imho Utrust is way superior.

After some googling I found this comparison : https://medium.com/@UTRUST/my-personal-review-of-monetha-vs-utrust-slack-user-jamyoll-92551c2bd475
I have no idea if this was posted before but it's good to show it again imho.

It's still almost 3 weeks till the start of the ICO but I am getting more and more excited from day to day. Let's hope UTrust can deliver what it promises because then everyone who missed the ICO will envy us investors.

I saw a good review about UTRUST at hacked.com.
Here is there verdict:

Verdict
Make no mistake – UTRUST is a powerful platform with a strong value proposition. It is aiming to resolve the biggest issue holding back mainstream cryptocurrency adoption – namely, the ability to use digital tokens as a payment for actual goods and services. As a transactional payment API, the platform strikes a fine balance between consumer protection and convenience.

That being said, the company has yet to offer any implementation details, leaving investors unable to truly verify the claims. Although this is expected to be resolved sometime next year when the platform launches, it is something investors should bear in mind.

We give UTRUST  a rating of 7 out of 10. We feel this rating is justified given the prevailing gaps in the crypto payment arena, and the role of UTRUST in filling an important niche in the market. UTRUST essentially gives merchants access to a growing audience of cryptocurrency holders. For buyers, UTRUST provides a safe, reliable and secure platform for actually buying goods and services in cryptocurrency.

This score is very high if you follow hacked.com.
Everything about 6 is a very reliable ICO! This 7 out of 10 is a really good rating.

I usually follow the advice this site gives me and never let me down. So if they are convienced about this project, I am too.