Why is advertising sector experiencing a boom in popularity these days?

Simultaneously, online advertising technology has dramatically evolved in recent years, thanks to preeminent advantages over traditional advertising, such as the possibility to target ads more specifically.

As a result, annual revenue of the online advertising industry continues to grow strongly.

I can bet that it has already overtaken traditional advertising channels such as TV for example.

What is the problem of trust between advertising buyers and sellers?

The essence of the problem is that buyers often waste time on selecting the right ads platform and suitable publishers. Moreover, they are unable to evaluate the effectiveness and quality of advertising before actual implementation. This leads to uncertainty about the level of efficiency and whether the KPIs promise by the sellers will be met.

Thank you, now it is clear. But what is about the acks of support for DApps through traditional marketplace solutions?

Besides, this reduces the ability of expansion to potential customers in the digital money economy.

It is true. Managing ads across multiple campaigns on multiple channels is time and labor intensive. Clients may be able to reach thousands of users by setting up an ad on Facebook, Google or Twitter, though there is a little control on the performance of these ads without manual adjustment. In addition to manual adjustment being necessary, advertising agencies are usually not working around the clock, which means that there is no possibility of adjustments outside working hours.