There were already signs that the early stage showed great potential with more companies investing in blockchain marketing technology.

Jeremy Epstein, CEO of Never Stop Marketing, commented it in such a way: “The explosion in the crypto market is driving innovation in decentralized MarTech. It took over three years for digital marketing technology solutions as a whole to grow 400%from 2014 to 2017 and this market shows no signs of slowing down.”

Totally agree with you. More marketers are ready to invest in blockchain and decentralized technologies and the demand for martech and adtech technologies shows the need for ROI through the new investments.

What are these changes?

One more example is Steem that is now among the top 1200 visited sites in the world and it actually sits among the top 500 most visited sites in the US traffic.

The OnXchng partner program has already 10 partners and it is estimated that it has 300mm in mobile ad unit inventory; Papyrus has joined the IAB tech lab and it’s currently working on 4 pilots.

More marketers will be seeking for innovative ways to improve the consumer experience and their ROI and this will bring the rise of more decentralized startups interesting in adding value to the growing challenges.
I think this is only the beginning of the analysis of the blockchain martech landscape and the initial results indicate that there will be a further growth.