I think nowadays online advertising is more popular than TV and radio ads taken all together. But what's the secret of such a rapid development of the online advertising industry?
As the competitiveness increases, the advertising/marketing demand increases sharply. Simultaneously, online advertising technology has dramatically evolved in recent years, thanks to preeminent advantages over traditional advertising, such as the possibility to target ads more specifically, a higher measurement accuracy and lower costs. As a result, annual revenue of the online advertising industry continues to grow strongly. In 2017, online advertising accounted for 41% of global advertising expenditure and is forecasted to increase in the coming years