How does blockchain affect the field of digital advertisement?
With the emerging popularity of blockchain technology and cryptocurrency, the transition from traditional application to DApps occured in multiple industries, such as entertainment and financial technology etc.
Are there any difficulties in this sphere?
Unfortunately, the amount of marketplace for advertisers and advertising platform/content provider is very limited. This reduces the ability of expansion to potential customers in the digital money economy.
what are the differences between a manually operated and digital advertisement?
Managing ads across multiple campaigns on multiple channels is time and labor intensive. Clients may be able to reach thousands of users by setting up an ad on Facebook, Google or Twitter, though there is a little control on the performance of these ads without manual adjustment.
OK, thank you. I would also like to know, is this type of advertising the most optimal and cost effective?
Advertisers usually are able to measure and adjust their online ads spending only inside the ads platform/publisher that their campaign is running. This does not guarantee the budget is fully optimized.
What do you mean?
For example, when an advertiser evaluates their results on the multiple platform such as Facebook & Google, there are some ads is not having good performance on each platform. As a result, budgets will not be optimized for these specific ads. This means that the campaign is not as successful as it could have been.
I see. Is an optimization of funds a widespread problem in advertising field?
Yes, it is. Even though talented teams and companies invest significantly time, effort and money into their advertisement, the structure disallowed them to reach a maximized return on investment.
How does Bigbom plan to deal with it?
Bigbom has run over a thousand campaigns each year for many large companies, including Baskin Robbins, Jockey, Lazada and VNG. Through their business, Bigbom experienced first-hand which difficulties clients and users within the advertising industry have to deal with. Using this experience, the Bigbom team aims to confront all the challenge in the advertising sphere.
