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    Author Topic: [Guide] Dogie's Comprehensive Manufacturer Trustworthiness Guide [1st Feb 2016]  (Read 132073 times)
    bitsalame
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    July 28, 2014, 08:02:49 PM
    Last edit: July 29, 2014, 06:55:01 AM by bitsalame
     #421

    As i said, the "own chips" criteria makes no sense.
    There is no point in penalizing for not manufacturing own chips.
    It is like penalizing Compaq for not being Intel, it is absolutely unrelated and irrelevant to the evaluation of the trustworthiness of a company.

    If the goal of this ranking is to evaluate the trustworthiness of the companies, what really matters is their relationship with the customers, their business ethics and efficiency, and penalizing practices that potentially could harm the shareholders and their customers, example:
    Do they deliver what they promise? (Underdeliver, penalize. Overdeliver, extra points)
    Do they bait and switch?
    Do they deliver and ship orders on time?
    Do they ask for preorders? (Not a disqualifying point, but undesirable, it should get penalized)
    Did they miss the deadline for preorder delivery? (This should be penalized doubly per day)
    Do they honor the warranties or insurances?
    Do they refund to their customers?
    Are they reachable for support?
    Are they reachable in real life? (Telephone, Personal visit, postal mail)
    Are their facilities real or are they just paper companies?
    Are their identities publicly known?

    THAT is relevant.

    You should move away from ambiguous criteria that are hard to quantify objectively and/or are irrelevant to evaluate trustworthiness.
    The "size" of a company is actually irrelevant. If a small startup deliver what they promise, on time, and they can effectively keep up with demand, there is no point in penalizing them.
    Also, unless all the companies are public, you can't really measure up their "size".

    If you want to make an objective and fair comparison of these companies, you will have to take an extra effort to think it through. Subjective impressions and arbitrary criteria are useless.
    Evaluate by how they perform, not on how it looks.
    And evaluate a dish by its taste, not on their cooking techniques.
    And what makes restaurants to earn their Michelin stars is one key criteria: CONSISTENCY.
    Are they consistent in the quality of service? What's the ratio of happy customers and pissed ones? How often do they piss their customers?
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