***cropped***
We have a bucket load of ideas for such an initiative, but essentially, it involves moving away from the screen.
Um, I don't understand, could you spell it out? You mean, stop using BCT, etc?
Hey, TanteStefana! Not
always away from the screen, but undertaking promotion activities in the world.
Just for fun, here are some details of the Crypto Town Denmark (Western Australia) project that we undertook with our own funds in 2013-2014:
paid Australia Post to deliver crypto-project info to every letter box in town. Contacted and held meetings with the Shire Council, small-business development officer, tourist-accommodation-management office, the Council's computer-education centre, the local environmental centre, some local business people, and others.
We created three 'Red Dogs'*, computer 'notebooks' preloaded with a Doge wallet with coin, which we 'set free' in town for folks to muck about with. Then we set up an 'exchange' on a dedicated word-press site. It had 500K Doge to be claimed in chunks by any one who wanted it. Then paid for weeks of ads in the local paper to explain how Denmark people could claim their free Doge. (Doge: great 'training-coin' at that time. Helpful community.)
And we 'sold' -- gave away -- jams and chutney, at the Denmark Easter Fair, to anyone who was ready to literally 'push the button' on an Android wallet. (We'd prepaid in fiat the cost of the wares to the stall holder.)
At the time, we only knew of two similar projects in the world, and we were involved just a little in one of those:
http://coinalert.eu/2000124331-Bitcoin+Alternative+Franko+FRK+Merchant+Adoption+Rates+Soaring+As+Value+Increases+Another+500.htmlThe Outcome, readers?We learned an enormous amount, notwithstanding our
very modest success in Denmark. One was: the experience for a newcomer of actually using a wallet (android on a smartphone or a laptop at a trestle table at a market), for the first time, is powerful. A second was: become practised at explaining cryptos in a short clear simple manner that a non-IT person can understand, then shut up and await questions. Another was -- and I don't mean to criticise the Franko crew, but it's my observation:
ultimately,
it's always the community!!! The Franko community had dropped in their lap an opportunity (arranged by the dev) that had all the potential in the world. But the amount of honest investment they made in developing it was zero.
If any crypto's community members go out and set up merchants -- and 'mentor' them in security etc. -- the crypto world is that community's oyster!!
*After an Australian film about a dog that had no owner, and got about on its own.
http://www.meetup.com/en-AU/Bitcoin-Perth/messages/boards/thread/44292882Here's a couple of IndiaMikeZulu members with the Manager of the Denmark Community Resource Centre, which began accepting both Bitcoin and Litecoin (though sadly they stopped when that guy left some time later):
http://imgur.com/a/PCRUK