That is nice, but I am wondering if this is going to make the difference. For a few free tokens probably worth a few cents, would you as an uninterested average Joe download that App?
The average Joe will switch, when he sees his friends switching. Once switched, he might enjoy the extra benefits Gems is offering and keep using it. This consolidation is also ultra important.
A strategy could be to create a momentum, where people en masse switch without even understanding why. Just following the masses. If that is your strategy, you should think about ways to create this momentum. Not easy, but worth the thinking.
If the transfer from users from Whatsapp to Gems is going to be slow, you have a few disadvantages:
- You give time to Whatsapp and other competitors to catch up
- You don't create the impulse, probably needed to get average joe on board
- People won't talk about/it won't be covered a lot in the media
So I hope for a quick adoption
