If you can get something about bitcoin and it is advantages reach them they will probably switch to it at least partially, women are not very involved in the online world though so it may be difficult.

Woman like shopping. To get their attention it would be good to launch more fashion shops. Like you say acception bitcoin is shops is the first thing needed
for bitcoin to go mainstream.

Proof and some more stories on how they earn through this. Some checks maybe cashing out bitcoin. The real problem will be on how you will guide them through earning or investing. You can't just let them go. They will need to know some stuffs and bad thing that can happen risking their bitcoins.

why should women be more or less be motivated than men?
And why should they be motivated otherwise?
if I talk about bitcoin...it is not a gender talk...(lol)

Of course women will get motivated to use bitcoin only if they know its benefits and the best option is to make them realize how much shopping they can do through bit coins and inform them in brief the usage of digital currency like bit coin which might help them to get motivation of using bit coins.

yeah women love shopping, whenever they came to know that it is easy to shop with that then they will be easily motivated to there.
but you must also provide the way of its earning to them as for spending it always need to earn.

Motivate them by hand bags of course. With what else you are expect to motivate them?

telling women that bitcoin can make them rich and very happy

yeah show off is a great way to conquer the hearts of women. I think they would be interested and said "how to get bitcoin" ?

But not many of them will use Bitcoin for online shopping, if the payments seem more complex when compared to credit card or debit card payments. Also, many of the banks offer attractive offers with credit card usage. The volatility in the exchange rates can be another concern. For example, if someone purchases BTC1 for $450 and stores it in his wallet, he is not going to be happy when he finds out that the exchange rate has fallen to $350 the next week. Especially the women are not going to be happy with this.