Just give them some Bitcoins and tell them, they can buy jewellery and stuff with bitcoins and also tell them how to do transactions.
So far no success, I've tried this with my girlfriend and sister too.
you can't do this with every woman come on, there is no enough bitcoin for them all, you need to start a trend if you want to capture their interest on a large scale
there must be an incentive for them to use bitcoin over fiat like every other not-tech savy guys...maybe an app?
Oh i forgot that i've not told my mother about it.

Yes i've given them both about 0.05 bitcoins each and told them about how to use it.
But they like watching daily soaps more than using bitcoins, they say what's it's use if we have debit cards and why to be anonymous if we haven't done something illegal.