Look at their roster this season. Its like they are not going anywhere. It seems that the team owner doesn't like to win championship for not getting any big names in the league.
Many expect that Rockets would get easy win on this team and that's what we have seen now.
I will be more surprised if Nets defeat Rockets at that game since Rockets will became a joke if that situation happen.
The point for most teams like Knicks and Nets is that they are already worth a shit ton, so they do not need to win games, they are getting fans and selling tickets at insane prices. I mean there were a decade long period where Knicks didn't even made it to playoffs, and they had the highest price of tickets after Lakers, think about that.
So only thing these owners have in mind is that they made an investment to this team, and they want to make sure that the team can pay for itself, they do not want to put money from their pockets, so no more luxury tax, no more over salary cap, get rid of all expensive players, trade them for picks or cheap players, and just make sure it can sustain itself without putting in a dollar, and that way team value will go up due to inflation, and then they can sell one day for a lot more. Look at how richer Mark Cuban got, simply like that.