Here're the instruction for applying artic silver thermal compound :
http://www.arcticsilver.com/amd_application_method.html# there're 2 ways to do it, Center Dot & Surface Spread, all ways recommend using a creditcard to tint first. Surface spread recommends a cc or razor blade to spread it. Center Dot recommends a dot the size of an uncooked grain of rice(If you think that's enough in this application, go for it, but be prepared to be disappointed).
Somewhere in there it also recommends to spread the paste into the copper pipe cracks if any, to fill any voids. Also notice that there is a break in period of up to 200 hours, where it'll take multiple thermal cycles to achieve maximum particle to particle thermal conduction, (results will improve over time). A thermal cycle is an on/off, heating/cooling cycle, but we never turn ours off so it may take longer than 200 hours to obtain max efficiency
Searing if you're feeling ambitious take a look at the intel instructions, there they have 2 add'l methods vertical line & horizontal line, however I really don't think they apply here, just if you're curious
