It is easy to think that 1win is a great idea, where people can win a luxury car like Lamborghini, but the possibility of winning is terribly low. The main aim of these promotions is to draw attention and not necessarily to ensure winners. It does not imply that they are not genuine, but they are based on probability. I admit that in case one really wins, it would be far more convenient to select a cash equivalent because it is rather costly to keep a luxury car. After all, the greatest difficulty lies not in what choice to make, but winning which is very infrequent among the majority of players.
I understand you, but I have a different view about it.
Obviously, the possibilities are pretty slim, but that does not necessarily make it a mere bait idea to me. Anything that is based on draws or jackpots will never have easy odds, that is how probability works. Transparency and fairness in the process is more important than the size or how flashy the prize is.
The actual question to me is how most players actually approach it. When one goes in hoping that he or she will win a Lamborghini, then that will be where the issue then begins. However, when if you think of it as a one time deal with a low probability, then it is merely another item on the menu, not to be counted on.
I also concur with your argument on the cash alternative, however that is also subject to the individual. Others would even like the car because of the experience or status, others would be more logical and take the money. It is just a matter of personal priorities.