Other altcoins are competitors to bitcoin. And all of them play their role in all process of bitcoin standing. To me other altcoins are just trying to get the same level as bitcoin. And look - they are also growing in their price, so if you are haven't such money to invest couple thousands $ in bitcoin you may invest in one of other which cost cheap today, but who knows what the price will be in some years.
Altcoin devs say that their coin will compete bitcoin and defeat it but have you seen one that has had an actual success doing so? No. Some are increasing in price, some are decreasing, just the natural thing that happens in every market.
I wouldn't actually look for long term investment in most altcoins because the majority of them are there for the devs to make money. They abandon the project once they've made money and then make another ICO project. Rinse and repeat. That's what's happening. Most coins only stay alive for a month or so and then becomes stable. No noticeable price increase or price decrease going on.